June 27, 2006
TRAPEZE NETWORKS APPOINTS NEW VICE PRESIDENT OF WORLDWIDE MARKETING TO STEP UP BRANDING AND MARKET PRESENCE
PLEASANTON, Calif., June 27, 2006 - Trapeze Networks™, manufacturer of the award-winning wireless LAN (WLAN) Mobility System™, today announced that Douglas C. Laird, who held senior-level marketing positions at software giants Siebel Systems, Oracle, Sybase, Novell and software startup Virsa, has become its new vice president of worldwide marketing.
Laird brings over 20 years of enterprise software marketing experience with leading global companies to Trapeze. He is a proven brand builder and product marketer who successfully established market leadership positions in fast growing software markets including CRM, database, and online trading,
Before Trapeze, he was senior vice president of marketing at Virsa, a leader in cross-enterprise compliance software. Laird helped grow the company in his first year from $8 million to $40 million and also drove the transformational re-branding and re-positioning efforts that fundamentally shifted the company's image from a technology vendor to a global compliance thought leader.
Prior to Virsa, Doug was vice president of marketing at Siebel Systems, where he held executive roles in marketing, reporting to the co-founder, and was responsible for corporate marketing during a high-growth period when sales increased from $400 million to $1.8 billion.
Laird also held senior level positions at Oracle Corp., where he played a leadership role in launching the company's Intel-based offering and developed web-based strategies and marketing initiatives in a competitive and aggressive marketing and sales environment.
At Trapeze, Laird will be tasked with setting marketing strategy, building the Trapeze brand, positioning products, and driving go-to-market strategies and programs.
"We have experienced dramatic acceleration in our business for the first half of 2006, taking market share at the expense of our competitors," said Jim Vogt, president and CEO for Trapeze.
